IMA-course

About the Course

Each pharmaceutical company or marketing entity, such as a local marketing subsidiary, must appoint a representative to oversee the company’s information and marketing activities. This person, who is the company’s contact for information and marketing ethics, needs to complete the IMA Course. Experience shows that internal communication within the company on related matters is improved if everyone involved in the company’s pharmaceutical information work has IMA competence. That’s why other employees are also encouraged to take the course.
The course is given in Swedish.

The course is provided on behalf of Lif – The Research-Based Pharmaceutical Industry.

Target Group

The course is aimed at information and marketing managers within the pharmaceutical industry. It is also open to companies other than those affiliated with Lif.

Learning Objectives

After completing the course, participants should:

• be familiar with the regulations governing pharmaceutical information and the ethical agreements concerning interactions between pharmaceutical companies and healthcare providers, among others
• be able to apply the specific rules relevant to the pharmaceutical sector
• have gained an understanding of the reasoning behind the pharmaceutical industry’s ethical practices.

Course Content

• The ethical rules for the pharmaceutical industry in Sweden, LER
• Rules of procedure for IGN and NBL
• Rules for pharmaceutical information
• Practical cases from IGN and NBL
• Communication and marketing in digital channels, including FASS
• The Medical Products Agency’s supervision of the marketing of pharmaceuticals
• Forms of collaboration with healthcare, open reporting of value transfers
• Searches in IGN’s and NBL’s databases
• International collaborations

Preparations for the Course

In preparation for the course, participants should read advised materials and complete an e-course before the course begins. Information about this will be e-mailed approximately 3 weeks before the course starts. Expect about 5 hours of preparation time.

Course Certificate and Exam

To receive a course certificate, an exam is conducted remotely using the DigiExam platform. The exam will take place approximately 1 week after the course ends.