Marketing and Ethical Compliance - an overview

About the course

This e-course is an introduction to the Ethical Rules for the Pharmaceutical Industry in Sweden (Läkemedelsbranschens etiska regelverk – LER). After completion, you will be aware of the most important rules and guidelines that regulate pharmaceutical companies’ promotion of medicines as well as their interaction with healthcare professionals and the general public in Sweden. The course is given in English.

Who should attend?

This course is designed for professionals in for example regulatory, medical, or other roles who need to understand the basics of ethical regulations. It is also suitable for those who are new to the pharmaceutical industry. Awareness of ethical guidelines and regulations are valid to most employees in administrative functions within the pharmaceutical industry. After completing this course, you will understand how these regulations may affect your role.

If your role involves marketing or sales with strategic and/or hands-on responsibility for advertising, promotion, or event planning, we recommend the “IMA-course” for a more relevant foundation in decision-making and action. The IMA-course also includes a final examination leading to a certificate. The Information Officer must always have completed training in marketing law (IMA training arranged by LIF/Läkemedelsakademin) and passed the examination.

Learning goals

Upon completing the course, you will be familiar with the rules and guidelines, including LER, that govern the promotion of medicines and interactions with healthcare professionals and the general public in Sweden. You will also understand the importance of LER rules for maintaining the company’s credibility and trust in the industry, as well as their impact on employees across various organizational roles.

Course content

The course content builds on the most important part of the Ethical Rules for the Pharmaceutical Industry in Sweden (LER). The major focus lies on the rules governing the information of medicinal products targeted at health care personnel (LER Chapter 1, Section 1) .

• Applicable laws and regulations
• Why is marketing compliance important
• Who needs to follow the rules
• Rules governing information on medicinal products to 1) healthcare personnel, 2) the general public
• Rules of cooperation with 1) healthcare personnel, 2) the general public
• Do’s and don’ts in digital channel